We build for children growing up alongside AI — and for the parents raising them.

Every child is born curious.

The question is what they learn to do with that curiosity, and who they trust to help them. For the first time in history, part of the answer to that question is going to be a machine. How that machine behaves — what it pays attention to, what it ignores, what it is patient with — will shape a generation of children.

Childhood is not an optimization problem.

We are a small team building software for children and the parents raising them. We watch carefully, build slowly, and try to earn trust over time. We take play seriously, because play is how children do their most serious thinking. We take parents seriously, because parents are partners, not users.

Many children in India grow up speaking one language at home, another at school, and increasingly a third through screens. Most AI was not built for them.

This is the place we are building from, and the children we are building for. Multilingual, mobile-first, surrounded by family, learning a language that is not their first — and meeting AI before they meet a teacher. We think this child deserves software designed for them specifically, not adapted from elsewhere.

We are a small team. We do not run focus groups or design sprints. We watch children read, test, and play — usually in their own homes, often with their parents and grandparents in the room. We take notes. We build prototypes. We try them again the next week.

We test by playing. We measure by watching. We ship when a child reaches for it twice.

We treat the things we believe as commitments, not slogans. They are written down and they are public — so they can be held against us when we get something wrong.

Read our principles →